On January 20, 2022, the tenth Hitachi construction machine dealer brand and digital communication exchange meeting held, Hitachi construction machine (Shanghai) co., LTD. (hereinafter referred to as: HCS) and deputies to the national distributor meet online again, to explore a new method of digital marketing, new trend, for the New Year a basis for the combined layout of brand marketing, opening up thinking.

The conference focused on the transformation of traffic from wide area to private area, traffic realization and strengthening market coverage by digital means. In order to fit in with the current marketing hot spots and mobilize the enthusiasm of dealers’ representatives, the meeting specially invited the tutor from the Performance department of Shanghai Theatre Academy to explain “how to bring goods in front of the live camera”, to examine the daily marketing activities from a professional perspective, which has played a positive role in improving dealers’ level of live camera bring goods.

 In 2021, HCS and its dealer partners made new progress in brand promotion, image unification, exhibition participation, advertising, account marketing and other aspects. At the meeting, HCS executives shared and summarized various brand marketing work respectively. Participants also launched a heated discussion on how to strengthen market coverage.

In the past ten years, Hitachi Construction Machinery dealers brand exchange conference has made consistent progress in information exchange, policy implementation, marketing coordination, problem solving and other aspects, and built a high-quality platform for win-win development in the digital wave. Through long-term and all-round communication, HCS has developed increasingly tacit cooperation with dealers across the country, laying a good foundation for achieving high customer satisfaction. Since 2020, HCS has taken the lead in launching network broadcast in the industry, and the number of viewers has exceeded one million so far. In addition, HCS has jointly launched various online activities with dealers, which has won wide attention. The sales volume of wechat Mall has repeatedly hit new highs, and its marketing cases have been listed in the “Top ten Marketing Events of China construction Machinery” for many consecutive years.

BONOVO is committed to delivering the best products in the machinery industry to the people of the world. In the future, BONOVO will focus on digital marketing to increase market penetration and brand influence. Bonovo will work with dealers around the world to expand the market and upgrade the customer experience.